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Why automation won’t fix your sales problem (and could make it worse)

Automation is everywhere.
Zapier, Make, AI… everyone tells you to automate to save time and grow your business.
But here’s the hidden truth: automating a broken customer journey only makes things worse.

If you’re a freelancer or small business owner, this article will help you avoid the common automation trap and actually increase your sales.

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Automating a broken journey = scaling the wrong problems

If your customer journey has friction, automation won’t fix it — it will amplify it.
The result?

  • More leads… but fewer conversions,
  • More automated messages… but unresponsive prospects,
  • More automated tasks… but no real sales impact.

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The 3 most common mistakes we see:
  • Automating before clarifying the offer — vague emails, confusing forms, unclear pitch.
  • Automating without fixing the journey — adding tools without knowing where the real problem is.
  • Automating low-value tasks instead of key moments — saving time on admin but not improving sales.

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    The right approach: fix your journey first

    Before you automate, you need to optimize your customer journey:

    • Identify where you lose sales,
    • Simplify key steps for your clients,
    • Remove friction points,
    • And only then automate what’s working.

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    Save time — and make more money

    This way, every automation actually helps you make more money, instead of just saving time.

    Find out what to fix in just 20 minutes

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