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How Marie, Business Coach, turned her discovery calls into sales with 3 simple fixes from VeryControl Express

Marie is a business coach working with freelancers and early-stage entrepreneurs. She had a professional website, regular LinkedIn posts, and booked discovery calls consistently… but her conversion rate was stuck around 30%. ❓ Problem: Many people booked a call, enjoyed the discussion… but never moved forward. With VeryControl Express, Marie quickly spotted 3 overlooked friction points in her client journey. By fixing them in just one week, she doubled her conversion rate and signed two new clients instantly — without overhauling her entire website.
Before the audit: lots of traffic, but poor conversion

Marie’s setup looked “fine” on the surface:

  • Discovery calls via LinkedIn and Calendly,
  • Proposals sent manually after each call,
  • Sales happening… but way below her potential.

Main symptoms before the audit:

  • ❌ Constantly repeating the same explanations to new leads,
  • ❌ Low close rate after free discovery calls,
  • ❌ Losing time and energy on leads who ghosted after the call.

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3 main friction points uncovered by VeryControl Express

1. Conversion: unclear value proposition

Her website didn’t deliver a clear pitch upfront, leaving prospects unsure about the benefits before booking a call.

2. First contact: no pre-call framing

Leads jumped straight into the call without understanding her process, which lengthened the sales cycle and reduced perceived value.

3. Follow-up: no structured post-call routine

Once the proposal was sent, prospects who didn’t answer were never followed up with, leading to lost deals.

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The 3 actions Marie implemented within one week

📌 Clarified value proposition

  • Rewrote her website intro to focus on the key outcome clients get.
  • Added a simple “work with me” explainer section and 3 quick testimonials.

📌 Structured first contact

  • Added a pre-call form in Calendly asking about goals and challenges.
  • Automated an email before the call with what to expect and how to prepare.

📌 Post-call follow-up sequence

  • Set up a 3-step email follow-up:
    • Day 2: quick recap + client success story,
    • Day 5: share a relevant article,
    • Day 7: gentle closing email, “still interested?”.

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The results after just 7 days

✔️ +2 new clients signed within a week,

✔️ Conversion rate doubled from 30% to 66%,

✔️ Fewer no-shows and ghosted leads,

✔️ Shorter closing cycle — fewer back-and-forth emails.

Key takeaways for solo coaches

✅ Fixing your discovery process can double your conversion without extra marketing.
✅ Simple automated follow-up prevents losing ready-to-buy clients.
✅ Clarity always beats complexity — most fixes took less than one hour to implement.

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Your turn?

In less than a week, Marie eliminated friction in her sales flow, converted more leads, and got immediate business results without complicated tools.

👉 Curious what’s blocking your sales?

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